A digital marketing agency is usually an intersection of creativity, technology, and strategy. Digital marketing services are aimed to boost website traffic, generate leads, increase sales, and establish a brand reputation.
Digital marketing and branding activities encompass a range of activities like search engine optimization, social media marketing, content marketing, email marketing, pay-per-click advertising, affiliate marketing, retargeting, and others. All of these activities are highly interlinked and can’t be separated completely from each other.
Considering the significance of various digital marketing activities, it is better for businesses to have dedicated resources that can handle the requirements on a timely basis. However, only manual efforts aren’t enough, especially if you are start-up or newbie in the industry. To succeed in the online race, you need the help of automation tools.
Digital marketing tools for your online business
With the help of automation tools, you can perform better and make more money. Which are those tools? Well, there are end numbers of tools available. Let’s focus on the TWO most popular and trendy tools for each of these digital marketing services.
1. Search Engine Optimization Tools
SEM Rush : With the help of SEM Rush tool, you can search for detailed competitive and paid keyword data by domain or keyword, and see what your competitors and others are up to.
Yoast : Yoast is considered as a complete WordPress SEO Plugin. It optimizes your WordPress site by effortlessly including meta tags and an automatically generated XML sitemap.
2. Social Media Marketing Tools
HootSuite : With the help of a social media management tool, HootSuite, you can enhance your social media management. Its leading social media dashboard is a strong point for any social media marketer.
Sprout Social : Sprout Social is a social media management tool. It has been created with an aim to help businesses find new customers & grow their existing social media presence.
3. Content Marketing Tools
Grammarly : Grammarly is yet a powerful tool that helps you correct your content from grammar and syntax point of view. It highlights most possible grammatical slipups, wordiness, and suggests better articles/prepositions to strengthen your content.
Buzzsumo : It is a must-have tool for all content writers. It analyzes what content performs best for any topic or competitor. With the help of this tool, you can easily find the key influencers to promote your content
4. Content Curation Tools
Curata : Curata’s content curation software will alleviate you if you are struggling to scale your content marketing efforts due to a lack of content.
Pocket : Pocket can save your content and view it later when required. Pocket provides service for saving web pages and articles.
5. Pay-per-click Advertising Tools
Optimizely : It can drastically improve conversions with the help of A/B Testing, Split Testing and Multivariate Testing
OptimizePress : This tool provides you with the simplest and easiest way to create landing pages, sales pages and membership portals inside WordPress
6. Email Marketing Tools
MailChimp : MailChimp offers a free subscription for 2000 subscribers or 12,000 emails per month. It is one of the best email marketing tools for startups and newbie entrepreneurs.
Aweber : Aweber provides a comfortable process to automate your emails. Its new drag and drop editor is capable of supporting your email automation requirements.
7. Analytics Tools
Google Search Console : Google Search Console (GSC) is a revised version of previous Google Webmaster Tools (GWT). It is a free service provided by Google that permits webmasters to check indexing status and optimize visibility of their websites.
Google Analytics : Google Analytics is used to track website traffic and goal conversions. It helps website owners to measure the effectiveness of their SEO efforts.
There’s lot more to talk about digital marketing and its tools. The ultimate goal of such digital marketing for any business is to boost sales and drive more awareness of the brand.