Stay Ahead in The Online Marketing Race With These Digital Marketing Tools

A digital marketing agency is usually an intersection of creativity, technology, and strategy. Digital marketing services are aimed to boost website traffic, generate leads, increase sales, and establish a brand reputation.

Digital marketing and branding activities encompass a range of activities like search engine optimization, social media marketing, content marketing, email marketing, pay-per-click advertising, affiliate marketing, retargeting, and others. All of these activities are highly interlinked and can’t be separated completely from each other.

Considering the significance of various digital marketing activities, it is better for businesses to have dedicated resources that can handle the requirements on a timely basis. However, only manual efforts aren’t enough, especially if you are start-up or newbie in the industry. To succeed in the online race, you need the help of automation tools.

Digital marketing tools for your online business

With the help of automation tools, you can perform better and make more money. Which are those tools? Well, there are end numbers of tools available. Let’s focus on the TWO most popular and trendy tools for each of these digital marketing services.

1. Search Engine Optimization Tools

SEM Rush : With the help of SEM Rush tool, you can search for detailed competitive and paid keyword data by domain or keyword, and see what your competitors and others are up to.

Yoast : Yoast is considered as a complete WordPress SEO Plugin. It optimizes your WordPress site by effortlessly including meta tags and an automatically generated XML sitemap.

2. Social Media Marketing Tools

HootSuite : With the help of a social media management tool, HootSuite, you can enhance your social media management. Its leading social media dashboard is a strong point for any social media marketer.

Sprout Social : Sprout Social is a social media management tool. It has been created with an aim to help businesses find new customers & grow their existing social media presence.

3. Content Marketing Tools

Grammarly : Grammarly is yet a powerful tool that helps you correct your content from grammar and syntax point of view. It highlights most possible grammatical slipups, wordiness, and suggests better articles/prepositions to strengthen your content.

Buzzsumo : It is a must-have tool for all content writers. It analyzes what content performs best for any topic or competitor. With the help of this tool, you can easily find the key influencers to promote your content

4. Content Curation Tools

Curata : Curata’s content curation software will alleviate you if you are struggling to scale your content marketing efforts due to a lack of content.

Pocket : Pocket can save your content and view it later when required. Pocket provides service for saving web pages and articles.

5. Pay-per-click Advertising Tools

Optimizely : It can drastically improve conversions with the help of A/B Testing, Split Testing and Multivariate Testing

OptimizePress : This tool provides you with the simplest and easiest way to create landing pages, sales pages and membership portals inside WordPress

6. Email Marketing Tools

MailChimp : MailChimp offers a free subscription for 2000 subscribers or 12,000 emails per month. It is one of the best email marketing tools for startups and newbie entrepreneurs.

Aweber : Aweber provides a comfortable process to automate your emails. Its new drag and drop editor is capable of supporting your email automation requirements.

7. Analytics Tools

Google Search Console : Google Search Console (GSC) is a revised version of previous Google Webmaster Tools (GWT). It is a free service provided by Google that permits webmasters to check indexing status and optimize visibility of their websites.

Google Analytics : Google Analytics is used to track website traffic and goal conversions. It helps website owners to measure the effectiveness of their SEO efforts.

Closing thoughts

There’s lot more to talk about digital marketing and its tools. The ultimate goal of such digital marketing for any business is to boost sales and drive more awareness of the brand.

Digital Marketing Career Launch Associated Factors And Tips to be an Expert

We all know that it is very important for businesses today to have a great and well-structured digital marketing strategy in order to gain popularity and attract customers. With the need professional digital marketing company in the market today it has drastically affected the need to well learn and experienced digital marketers. More and more companies are either looking for hiring digital marketers for their company and large organizations are looking for digital marketers in specific for their business that will only work with their company with a team solely responsible for the digital marketing and the other associated aspects include sales, customer relationship management, product enhancement and research.

With an increase in a digital marketer in digital marketing agency in Kolkata as well as other large and small organizations how does one actually become a digital marketer? While there are a lot of candidates that would want to choose this as a career there are certain factors that one needs to understand before moving ahead. It is highly imperative that,

  1. You are knowledgeable about the marketing perceptions
  2. You understand some of the terminologies used in digital marketing today
  3. Clear and expert at b analytics
  4. Most of the major domain associated with digital marketing are understood

There are a number of trainings and certifications available that area associated with digital marketing. The specialization depends on your interests the major domains include, SEO, PPC, conversion optimization, email marketing, web analytics, CRM and many more. One can get trained in all these and have a specialization in particular domain lie a SEO specialist or a PPC specialist.

If you have already got trained and certified what makes you a better digital marketer?

  1. Learning and understanding the importance of data
  2. Getting more and more involved and hands on paid social advertising
  3. Effecting making use of email marketing
  4. As well all know how attractive visual content is thus, engaging in creating more and more better and informative visual marketing
  5. The foundation of all marketing strategies is associated with the creation of informative and unique content. Enhancing your content marketing fortes makes you are better digital marketer
  6. Technology is upgrading frequently. Thus, keeping a track on the new technologies and advancements in use of tools in better work management offer improved benefits
  7. Understanding and increasing your knowledge in the functionality of varied social media marketing.

Digital Marketing to outgrow your Online Business Visibilty

With the modern technological evolution, small and medium size business owners are doing everything they can to keep up with modern times. Brick-and-mortar stores are boosting up their current marketing efforts with online marketing strategies – in an attempt to capture lucrative online market.

However, still there are many businesses who are unaware of the potential of digital marketing. How to utilize it to grow your businesses? Make the Search Engine Optimization faster by following:

  1. Identifying effective keywords
  2. Reliable and Quality Link Building
  3. Regular monitoring of websites to ensure consistent SEO

Digital marketing is the advertising and promotion on online media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile. Any marketing media that deliver information electronically is considered under digital marketing.

Reason to Choose Digital Marketing –

The shift towards digital media is driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results are making digitalization successful. Most digital media, including websites, social media and mobile advertising is much easier to track in comparison to traditional marketing media.

Moreover, digital advertising is low in cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing is low cost alternatives. These digital channels are available to businesses of any size.

For consumers, the fast pace life makes digital advertising a must. When consumers are in need of goods and services, they can get it in a few clicks.

Build Your Business and Brand

No matter what size your business is – large or small – you can effectively market your business through affordable digital channels. Invest wisely in your business website, and make sure it has the following elements:

  1. Effectively represents your business and brand.
  2. It must target your audience.
  3. Well qualified with SEO.
  4. Should be up-to-date and easily navigable.
  5. Connects to other marketing efforts.
  6. Provides multiple channels for customer communication.

Effective digital marketing strategy requires proper management, time and investment. Therefore, it is also strongly recommended that you must work with a professional digital marketing agency that is skilled in website design, development and search engine optimization.

Web Marketing Consultation

If you want to actually outgrow your online visibility, we can Help You! Keeping up with the pace of the evolving business trends, we develop innovative online marketing solution, to deliver best solutions that expand your online visibility and increase conversions.