Author Archives: kentang123

Take Your Hotels Digital Presence to The Next Level With a Digital Marketing Agency

Tourism and hospitality are industries that are greatly impacted by digital development. In fact, accommodation and transportation businesses are among the very first ones to adopt digital marketing and use digital means to engage and reach out to communities. Maintaining digital presence is a complex task, especially when you want to maximize the competitive advantages online marketing offers and tailor your offerings to your target audience. Seeking the aid of a digital marketing agency will help you achieve these goals, all while maintaining focus on other priorities that make your business great. You need the right digital promotion agency by your side to ensure a comprehensive, sustainable marketing strategy that meets your specific objectives. Below are major benefits of hiring an established digital marketing agency:

  • A digital marketing agency will give you access to seasoned experts who will stop at nothing to make your digital promotion strategy a success. The primary difference between working with a digital marketing agency and keeping your marketing efforts in-house is breadth of knowledge. In-house marketers all too often have a limited view of what’s going on in the industry. Digital marketing agencies are composed of people whose combined knowledge make them an unstoppable force.
  • Working side by side with seasoned experts gives you the benefit of a fast-paced, high-energy marketing strategy. These professionals have worked through all kinds of proven marketing solutions, enabling them to provide you with excellent recommendations of tried and true methods and practices that they can tailor to your requirements and implement in the most effective way possible. This will save you a great amount of time and resources, while also helping you avoid inevitable mistakes and failures had you chosen to take digital promotion on without professional help.
  • Finally, working with a digital marketing agency offers monetary benefits on many different levels. Not only do you avoid unnecessary costs, it will also prevent you from adding more and more staff to take care of marketing tasks that are best handled by experienced professionals. Savings also come from a marketing agency’s ability to define the exact timeline and scope of engagement with the company from start to finish. Their expertise in the field allow you to reap great promotion gains in a shorter period of time. While a do-it-yourself mentality can also be beneficial in terms of closely monitoring operations, working with a professional digital marketing agency offers more benefits in terms of monetary savings and proven effectiveness of strategies.

10 Digital Marketing Mistakes Every Integrator Makes

Successful digital marketing means embracing social media, optimizing the mobile experience, sharing thought leadership, and implementing multimedia.

Over the past few years as my focus on digital transformation has increased, I have noticed a pattern separating the companies transforming successfully and those that are falling behind. This difference being the ability to move from a sales company to a sales and marketing company. Allow me to explain:

While there are many factors leading to successful digital transformation, one of the standouts is customer-centricity; essentially delivering more powerful, memorable and friction-less customer experiences. In the age of Facebook, Google and Amazon, one of the biggest differentiators is that companies must be able to reach their customers and prospects in the digital realm more effectively.

For integrators, who have traditionally depended on hand-to- hand sales and long-term relationships, this has represented a major shift. Bottom line, digitally evolved companies know how to use marketing to build their business; many integrators do not – but they could if they correct the following 10 common digital marketing mistakes.

Not Understanding the New Buyer’s Journey

More than 50 percent and upwards of 80 percent of the customer’s buying journey is now done online with no vendor interaction. If your digital presence doesn’t make you part of that process then you are missing a huge opportunity.

Missing Out on Social Media

Yes, you may not personally use Twitter or Facebook or LinkedIn, but your customers probably do. Using yourself as a litmus test for marketing investments is never a good idea. It’s a little bit like being your own attorney in court.

Forgetting Email Still Works

Some seem to believe that outbound email is old hat. Yes, we all get a lot of email, but building a list and doing email newsletters and blasts are still an effective way to be seen. Even if open rates are 5 to 10 percent, this can be hundreds or thousands of additional daily touch points.

Eschewing Thought Leadership

Some companies merely share the content and ideas of their vendors. It is important that a company has a point of view and shows their intimate knowledge of their business and customer needs. If you are using social and digital but not to share your own ideas then you are missing out on a big opportunity.

Yes, Multimedia Matters!

This should be understood, but it often isn’t. First of all, imagery to go with written content is important. With this in mind, please stop putting stock photos on the homepage of your website. Also, video, audio, infographics and other non-written content goes great with blogs and web copy. We are in the business of multimedia, but some of our websites still look like HTML 1.0. Boo.

Overlooking Importance of Mobile

In short, your mobile experience sucks. People shop more on mobile than desktop, so this should be fixed yesterday.

I’m Confused – What Should I Do?

This is a problem for most industries and CIs are included. If you can’t quickly and briefly explain what you do for people, then they won’t do business with you. At least not via a marketing first touch point.

Quit Talking Features, It’s 2017

You have heard for eons now not to do feature benefits selling, but your digital presence is littered with products and their features. Just stop already. I saw a whitepaper last week about noise cancellation on video conferencing systems. I wanted to vomit just reading the title. I can’t think of a worse way to spend marketing dollars.

Don’t Gratuitously Promote

In some cases, I see companies that have taken to the channels and have bought into digital marketing, but they are also horrible perpetrators of gratuitous self-promotion. Remember, it’s a balance. About 20 to 30 percent of what you share should be somewhat self-promotional. The rest should be educational or inspirational to your customers. That can include brand content, but if it is too promotional all the time it will turn people away.

Avoiding Digital Marketing Entirely

At least a few companies in the integration space still swear by almost zero marketing at all. This means the most basic website, minimal to no social media presence and no customer marketing to speak of. What got you here, won’t get you there.

Six Essential Aspects of Successful Digital Marketing

Marketing is a vibrant, fast-moving profession that’s always improving and becoming more interesting: technology has given it speed and allowed it to explore new dimensions. It’s also a little too obsessed by The Next Big Thing. While the forward-thinking nature of marketing is one of its best attributes, it can also be dangerous.

New trends and buzzwords are thrown around like confetti, and treated as one-size-fits-all solutions to the complicated, unique problems of complicated, unique customers. In the recent past, big data, social media, and more have been touted as the cure for all promotional ills, and all have fallen short in some way or another.

It’s because marketing doesn’t need buzzy trends to be successful: it needs results. It’s easy to get so caught up in the romantic notion that we’re there to form an emotional connection with the customer that we forget that there’s as much science to our profession as there is art.

Going back to basics and focusing on the essentials of modern digital marketing is likely to yield more success. Here are six key areas to focus on.

Data strategy

Data has the potential to be a brand’s most valuable asset – but the operative word there is ‘potential’. It has no intrinsic worth, which is what makes the industry-wide overemphasis on “big data” so damaging. That you can capture vast quantities of information about your customers is often taken to mean that you should.

But ultimately, your business needs the right data, not just any data. It’s imperative that you identify what you’re trying to accomplish and who your target audience is before you gather any information. From there, it’s essential to identify the data you need to identify and message to this audience. Transient or session data can be useful for identification and segmentation, but do you need to keep it? Data needs to be actionable and available when required, but often ends up in data lakes ‘just in case we need it’.

Effective data management is aimed at having data available in the right form when required for segmentation and personalisation.

Marketing channels

It’s hard to overstate the importance of personalisation to contemporary digital marketing. According to a recent Accenture report, over 75% of customers are more likely to buy from a retailer that knows their name, their purchase history, and can make recommendations based on this purchase history.

But personalisation isn’t always easily accomplished. The best place to start is by knowing where your customers live – figuratively speaking, of course. An omnichannel approach to digital marketing seems a little redundant when most brands are yet to get multichannel right.

If a customer prefers not to receive marketing communications via email, then it’s up to you to pay attention. In fact this is your legal duty. If they prefer to be reached via text message, or phone call, then send them an SMS, or ring them up. The data you accumulate about them should reflect their preferences, and technology will make them easier to parse.

Segmentation and profiling

A further step towards personalization is segmenting and profiling your customers. A business that targets its marketing strategy at anyone, everyone, and their extended families is a business that isn’t really targeting at all. This is especially true if your organization has a diverse customer base.

Understanding this customer base requires forming the most detailed view of each demographic that comprises it. Grouping them and forming buyer personas according to factors such as age, purchase history, preferred communication channels, and others, can help you determine what, when, and how a customer will spend money with your brand.

Propensity modelling

Gathering insights from customer information used to require a finely-tuned analytical skillset – the kind typically held by data scientists. Modern technology makes this much simpler. Profile information, purchase patterns, and preferences can be gauged in a few moments using marketing automation software.

Propensity modeling can effectively let you know what a customer intends to purchase, and when they’ll purchase it. It knows that, if an individual wants to buy a large quantity of desktop computers, it will probably also need a large quantity of monitors, keyboards, and computer mice. These are obvious enough correlations, but the right model will be able to highlight opportunities for relevant upselling and cross selling – and factor in the customer’s preferred method and timing for each purchase.

Single Customer View (SCV)

The single customer view (SCV) has long been considered the holy grail of marketing. Unlike the holy grail, it’s quite attainable. The aim of unifying customer information across all relevant channels is ambitious, but well within reach.

Building an SCV database is a matter of bringing together disparate silos of data from across the business – from sales, IT, marketing, finance, and customer service, among others – unifying them, and making them available to any employee who might need them. It makes analyzing and understanding customers much easier – and therefore it also makes sending them personalized communications much easier.

When we know what customers are doing, how they like to do it, and where they’re doing it, our job as marketers is at once simpler and more sophisticated. Focus on getting these areas right and make sure your customers are at the heart of everything you do.

Consistent messaging

Finally, after conducting the right segmentation and personalisation based on actionable data, what is your message? It must have a different tone for different targets, and consistency across channels without being overly repetitive. You must also choose how to deliver it, from words to visuals, audio and/or video. Essentially, to manage and integrate the right content with your chosen channels, the tech needs to be supportive. If your content and asset management systems are integrated with your marketing automation, efficiency and consistency are achievable.


All the above basically come down to the following trichotomy: data, content and channel delivery. Each of these domains has a matching tool-set, often affected by different teams, skills and budgets and can be used as a top level model for consulting.

10 Tips For Creating an Online Marketing Strategy to Consistently Bring in Customers

Creating an online marketing strategy to get more customers can be a great step for your business. But creating an online marketing strategy that will help you consistently bring in and keep customers can help you keep your business going for the long run. For tips on creating an online marketing strategy that will work for the future of your business, check out what members of the online small business community have to say.

Use These Essential Elements for Your Inbound Marketing Strategy

There’s a lot that goes into creating a successful inbound marketing strategy. But there are some factors that are absolutely essential, like the nine elements mentioned in this post by Joanne Chong on the RankReveal blog.

Learn About Conversions to Get More of Them

When it comes to making sales, conversions are paramount. But there are different types of conversion strategies to consider. In this Kissmetrics post, Sherice Jacob outlines the different types and explains why they matter so you can create a strategy to improve your own conversion rates.

Write Better Content with These Pro Tips

Content marketing can be a powerful way to attract potential customers. But you need your content to be powerful if you want actual results. This Digital Current post by Rebekah Radice includes some tips from the pros about writing better content. And members of the BizSugar community shared thoughts on the post here.

Develop a Powerful Social Chain

If you are able to build powerful social connections online, you can improve your chances of making constant sales for your business. This post by Pamela Swift on includesinformation about building a powerful social chain for your small business.

Consider the Top Email Marketing Tools for Your Business

Email marketing is an essential part of any ongoing online marketing strategy. But there are plenty of different solutions to consider. Vinay Patankar compares some of the top options in this Process Street post.

Decrease Your Ad Spend Without Compromising Results

Paid advertising can provide a major boost to your online marketing efforts. But it can also get expensive. In this post, Neil Patel shares an insider’s guide for how you can decrease your ad spend by more than half.

Use Mobile Marketing to Elicit Behavior Change

Mobile technology has changed the landscape of online marketing. And it can also help you elicit specific behaviors from potential customers when used properly, as this Noobpreneur post by Ivan Widjaya explains.

Test and Perfect Your PPC Strategy

Making the most of PPC advertising can take some trial and error. But if you know how to test different approaches, you can perfect your own strategy. Learn more in this Search Engine Land post by Andreas Reiffen.

Use Tailored Tweets to Find Relevant Content

Twitter isn’t just a great marketing tool. It can also help you find content that’s relevant to your business. And tailored tweets is a feature that can help, according to this Inspire to Thrive post by Lisa Sicard. You can also see commentary on the post over on BizSugar.

Get an Endless Supply of Blog Post Ideas

If you use blogging as part of your online marketing strategy, you might sometimes find it difficult to come up with new ideas. But you can consistently come up with new ideas using the tips in this DIY Marketers.

Tips For Your Online Marketing Strategies

Attracting and retaining customers is at the heart of every online marketing strategy. Although that goal is not likely to change from time to time, the way you accomplish that goal does. To help you create impactful online marketing strategies to reach more customers and drive ROI, here are five tips at your disposal.

1. Allocate and spend more of your budget on content

One of the best ways to grow your online audience is to consistently pump out long-form, quality content. Quality content can be a blog, article, white paper – anything your business publishes online that provides value to the reader. Allocating more of your budget towards quality content can have many benefits for your online marketing strategy:

  • It increases brand awareness
  • It improves page ranks for your top keywords
  • It helps establish you as a thought leader

Your blogs should not read like sales pitches. Instead, use blog posts to share newsworthy topics, or provide an expert’s insight with simple-yet-knowledgeable how-to guides. Blogs that get conversations started or that show readers how to do something will always get more traction and clicks than ones that sound like they’re selling something. Google now crawls your content on a more regular basis (think weeks and months instead of years), so you must make it top-notch.

2. Create healthy link building campaigns

Google’s ranking signals value links above everything else. Focus on organically expanding your backlink profile with trusted, relevant sites. You’ll also want to keep Penguin in mind when building links. Penguin runs in real-time now, so your rankings will quickly reflect any changes you make. Be sure to reject any toxic or spam links you or your company might have built in the past to ensure a fresh start.

3. Opt for a mobile-first approach

If your site isn’t responsive or mobile-friendly yet, start working on that immediately. Searches on mobile devices currently make up most Google searches. Your site must offer a good user experience, or users will go elsewhere. A mobile-friendly site helps eliminate the possibility of frustration and ensures they stay on the page.

If making your site responsive or mobile-friendly is not an option, you can add Accelerated Mobile Pages (AMP) to your website. AMP helps mobile web pages load more quickly by using open-source code, prioritizing content and supporting custom targeted ads.

4. Optimize with structured data in mind

As Google continues to increase rich snippets and add new types of supported structured data, you’ll need to take advantage of these features, especially to dominate on mobile. With their smartphones and other mobile devices, users can search for places and products on an impulse. On-page structured data markup helps users get the best, most relevant results to their queries, which display directly in the search results. You can use structured data markup to organize your site’s data to answer these queries. Every pixel counts and structured data can help show users the results you want them to see.

Change is inevitable in the world of online marketing. Algorithm updates and emerging trends can be difficult to predict, so working with the information you know is critical for success. Taking help from experts in this regard is advisable. Look out for the best web marketing companies in India and let them take care of these nitty-gritties for creating the right web marketing strategy for your brand.ok

5 Questions to Ask The Internet Marketing Company You Hire

The internet is the fastest growing marketing platform. However, it is a crowded place that requires a strategy to be recognized. Mere presence does not guarantee a successful branding. You will make your presence and investment online worthwhile by engaging the services of an experienced internet marketing company.

When hiring an internet marketing company, understanding what you can expect them to deliver is a challenge. How do you know that your investment online has paid off? How much should you pay for the services? How do you determine that you have broken even? Here are questions you should ask the company you plan to hire before signing a contract so that you can determine if engaging them will ensure you get value for money, and return on your investment.

1. What is the Effect on Your Bottom Line?

It makes no sense to venture into internet marketing if it will not have a positive impact on your profits. This should be the first point that you discuss with the internet marketing company. If there will be any impact on the performance of your brand, you have a reason to invest. The difference in profits must be quantifiable. Do not rely on promises and assumptions that cannot be substantiated.

The return-on-investment projected by the marketer will inform you on the amount you can invest. Compare their marketing strategy with other methods to establish if the channel they are offering provides the best value for money. You should be conscious of the buying trends and mannerisms of your target customers to establish whether it is easier to reach them online or by other means.

2. How Do You Report on Results?

Like every other marketing strategy, results must be a concern. You need to establish the mechanisms used to deliver results. Researching online will help you determine the tools each platform uses. Blind investment with the hope of making a profit or attracting the attention of internet users does not make business sense. Learn how to use these tools so that you are able to monitor the performance of your campaign and your website. Many of these tools are precise and easy to understand. Some of them also offer a comprehensive analysis of the performance of your website and campaign, so that you can plan other strategies if the need arises.

3. What are the Charges?

Internet marketing is a service that a company offers and an investment on your part. This means that there will be cost implications. Unlike products like computers or mobile phones, it is difficult to give a definite price for these services. This makes pricing a matter of negotiations. There are elements that will influence the price. First, you must get value for money and a return on your investment from the deal. It makes no sense to invest more than you will get. You should also get a personalized price regime based on the services you need. If the contract is continuous, you should never be asked to pay for all services at once.

4. To What Extent Will Your Team be Involved?

Internet marketing is a continuous process. While you may contract a company to run the campaign for you; you, or your internal team may need to remain involved in the process. This enables you to know what is happening and to continue the campaign at the end of the contract. The team also serves as a source of content and materials for use in the marketing process. In the absence of this involvement, the contractor could disappear with all the details of the campaigns they ran for you, and leave you to start from scratch. The lack of continuity after such an event would hurt the image of your brand online.

5. Is the Company Professional?

An internet marketing engagement and contract should be as formal as any buying and selling of goods. Go through the contract and make demands that will favor your brand. The contract must have penalties if either of the parties breaches it. The company must also provide an assurance of quality work. This is through demonstration of experience and expertise within its ranks. Timelines must be agreed and met. A few references from companies named in its portfolio will help you determine whether you are dealing with a professional or not. In addition to this, you should find out whether the company you contract is licensed and has complied with the law so that you are certain that you are not dealing with an illegal entity.

The promises that internet marketing companies make, should not be used to determine their caliber. Focus on the clients the company has served, and the value it brought them. If past clients have enjoyed quality services, the possibility of you getting quality services is also high. A company that offers a prolonged collaboration contract will offer a greater return on investment.

AI Is The Future of Digital Marketing

The rise of artificial intelligence allows business leaders to enhance the customer experience by predicting and addressing their needs and wants. To implement AI into your marketing strategies, however, it’s important to understand how to properly analyze data and how AI should be integrated.

Imagine this scenario: It’s the middle of the night, and a customer mentions your brand in a tweet to ask about your store’s holiday hours. All of your employees are home asleep, and the customer assumes he’ll have to wait until morning for an answer. But then, just seconds later, he receives a personalized response answering his question. Another customer asks when a certain product will be back in stock, and, again, she receives an immediate answer.

This is the future of digital marketing. The rise of artificial intelligence allows business leaders to enhance the customer experience by predicting and addressing their needs and wants. To implement AI into your marketing strategies, however, it’s important to understand how to properly analyze data and how AI should be integrated into that data. Gaining momentum at the beginning can be the toughest part, but if it’s done correctly, the rewards outweigh the challenges.

Before getting started, there are a few things to consider:

1. Stop pitting humans and AI against each other

AI technology doesn’t replace humans; it simply makes their jobs easier. For example, Maple, the delivery-only restaurant based in New York, is powered by AI. The technology plans delivery routes and tells chefs what ingredients they’ll need, and it can even forecast which meals will be the most popular depending on the time of day and the weather.

Yet the company still needs chefs to cook the food, drivers to deliver the food and managers to supervise the warehouses of food. AI hasn’t replaced any of these jobs, but it makes key decision-makers’ jobs easier by providing all the information they need quickly and easily.

AI also helps companies stay as efficient and innovative as possible by helping employees work faster and focus on the aspects of their jobs that technology can’t perform. Because there’s no limit to what processes can become “smarter” with AI technology, companies can continue to increase efficiency as employees have more time to focus on big-picture ideas. That means you must stop looking at it as humans vs. AI and begin searching for opportunities where the two can unite.

2. Don’t drown customers (or team members) in AI

As life-changing as technology can be, it’s possible to have too much of a good thing. Use AI to limit the number of interactions customers have with a product. You’ll make their lives easier by reducing interactions only to the ones that provide value.

For instance, Twitter users can receive alerts when it’s been a while since they’ve logged in. The alerts show users what they’ve missed, but it doesn’t force them to open the app or log in to interact. Logging in would create a distraction, which often leads to customers abandoning the action altogether. The less invasive the technology, the more seamless the customer experience.

Leaders can also see the effects of “invisible” technology, which can make the marketing process more efficient with better results. The New York Times, for example, posts roughly 300 messages to its social media channels each day. In the past, a human had to post each of those messages manually, but then the publication created a chatbot to handle social postings automatically and to predict which stories will perform well and which ones need to be promoted more. With the bot automating that process, the human team has more time to dedicate to the creative process that AI simply can’t replace.

3. Know when to get in customers’ heads (and on their devices)

While forced interaction – like making Twitter users open the app to read an alert – isn’t helpful, organic engagement between your brand and your customers is.

AI can make every interaction more seamless by gathering data and predicting the customer’s needs. If a customer posts on social media that she’s unhappy with the fit of the clothes she just purchased, use AI to gather all the data you need about the customer so you can send her a new outfit immediately.

Businesses are all about solving problems for their customers, and as technology continues to improve, companies can solve more complex problems that we can’t even imagine right now. Just like how Amazon offers customized suggestions based on your shopping habits, companies can predict what problems customers need solved before those customers even realize they have a problem.

As a company leader, you should be looking for those opportunities. When will interacting with customers provide value without intruding on their own time and space? A general rule of thumb is engaging after they’ve interacted with your brand, be it with a question, a complaint, a compliment or just a long time spent on your website.

The digital marketing world is fast-paced and constantly changing, and it will only continue to grow as more companies take advantage of AI. AI is reshaping the marketing world by making customer experiences more seamless and helping leaders predict what their customers want, thus positioning digital marketing as one of the most effective ways to reach an audience.

5 Ways How Digital Marketing Can Radically Boost Your Business

There is no denying fact that the world is rapidly shifting from traditional marketing to digital marketing. Companies and the world in general are starting to recognize the significance of going digital.It is not only a rapidly growing force in the current marketing platform; it is set to be the future of marketing. In the digital arena plethora of business and commerce are heading to, strategies, tools and techniques, providing business owners the best chances for survival,competition and even business growth.For it is the process of fascinating & charming targeted audiences online that will spell the difference between a successful thriving business – and a failed one.

What is Digital Marketing?

In simple word Digital Marketing introduces to the promotion of products or brands carried through a variety of electronic media such as social media platforms, mobile and email marketing etc. It involves comprehensive series of promotions and marketing workouts.

Strategies that supercharge your business

With the change and evolution of modern technologies, myriads of businesses are doing everything they can to keep up or stand out in the Competitive world. If you go out into this big world without a strategy, you may not even see any progress in the business. There are many ways you can drastically boost your business through the use of Digital Marketing technology if you know how to do it.For those who do not know where to commence and what to do, here are five noteworthy tips you can start applying today.

1.Know your target audience-You can track the behavior and preferences of clients, what their requirements are and what they are interested in. Based on this, you can acquire knowledge about your site visitors. If you can gather such information, you know what to give and what would be a waste of time. The heart and existence of your business depends on your target audience and their happiness.

2.Increase website traffic through SEO-There is no proper & successful Digital marketing campaign without good SEO. You want as many people as possible to search your website. When you optimize all site pages and all content pages you post, through both off-page and on-page tricks, you grab the attention of more potential customers. Whichever SEO strategy you use, it needs to increase your website search & traffic statistics.

3.Boost Social Media Engagement- Social media is the crucial market research tool as it enables you to easily “monitor” your audience. If you want your organization to grow, you can acquire new users using different social media channels. A marketing strategy focused on social media channels can get the attention of zillions. Make sure to target your audience based on their interests& zones. Advertising directly on Facebook, LinkedIn, Twitter,Instagram, etc. can help to better interact with them and encouragetheir engagement through digital media.

4.Content planning to Connect with Clients- Power of online marketing is also based on content as “Quality based content can bring great impact on your targeted audience”. It acts as the backbone which is directly linked to the success of your business. Nearly every digital marketer realizes content marketing can play a critical role in every phase of the businesssuccession.

5.Get Ahead of Your Competitors- With so many competitors out therefocus instead on Google Adwords, SEO or Social Media it is very difficult to market your business and get ahead of the competition. But you can use perfect tool like Google Alerts to get a better idea of where your competitors stand. You can track their marketing strategies and can learn things that could improve your own business.When you know what these finest players are doing, you can employ even better strategies to boost your business.

Implementing these effective Digital marketing plans can yield astounding results that will generate more leads, awareness, web traffic and sales. Your business can reach a new height of success higher than your imagination.

The Scope of Digital Marketing For Small Businesses

It can be seen everywhere that digital marketing has taken a newbie revolution in the business world. Whether for small or big task people are taking recourse of the internet and because of this craze, the digital marketing scope in every business is increasing day by day.

Whether you are running your own local restaurant, electronic shop or charitable trust, digital advertising can help you to lead your business to the next stair.

Now let’s take a tour of those factors that tell the digital marketing scope for small businesses:

Customer Engagement: Current customers have become the internet savvy hence, it becomes imperative to grab the focus of the online customers and for doing so it is obligatory to understand the digital marketing scope. With the use of social networks or website blog, you can engage with your prospective customers.

Customer Tracking: There is no need to wait for a long week or month just to get estimated reports while driving your digital marketing campaign. You can get the real-time information about your customers through digital marketing campaign.

With the use of Google analytics, you can gain all the relevant information related to web traffic what you receive. It also tells you customer demographics and behavior that where and what activities are played by the specific customer.

Brand Promotion: A stranger cannot call you with your name until you tell him/her your exact name. In the same way, no buyer can know your brand until you tell or explain your brand name. Currently, people buy merely those things by which they are familiar or identified. Hence, you can see the digital marketing scope that how people are running after the marketed products. So, understand the digital marketing scope and implement it in your marketing campaign in order to promote your brand.

Better ROI: The previous method of marketing a brand has gone far. Present marketers are adopting the digital marketing campaign in order to get a higher return on investment.

It delivers the highest return on investment in comparison to other marketing investment such as TV advertising, roadside billboards etc. So, experience the better ROI and revenue by implementing the digital marketing concepts in your business website.

Stay Ahead in The Online Marketing Race With These Digital Marketing Tools

A digital marketing agency is usually an intersection of creativity, technology, and strategy. Digital marketing services are aimed to boost website traffic, generate leads, increase sales, and establish a brand reputation.

Digital marketing and branding activities encompass a range of activities like search engine optimization, social media marketing, content marketing, email marketing, pay-per-click advertising, affiliate marketing, retargeting, and others. All of these activities are highly interlinked and can’t be separated completely from each other.

Considering the significance of various digital marketing activities, it is better for businesses to have dedicated resources that can handle the requirements on a timely basis. However, only manual efforts aren’t enough, especially if you are start-up or newbie in the industry. To succeed in the online race, you need the help of automation tools.

Digital marketing tools for your online business

With the help of automation tools, you can perform better and make more money. Which are those tools? Well, there are end numbers of tools available. Let’s focus on the TWO most popular and trendy tools for each of these digital marketing services.

1. Search Engine Optimization Tools

SEM Rush : With the help of SEM Rush tool, you can search for detailed competitive and paid keyword data by domain or keyword, and see what your competitors and others are up to.

Yoast : Yoast is considered as a complete WordPress SEO Plugin. It optimizes your WordPress site by effortlessly including meta tags and an automatically generated XML sitemap.

2. Social Media Marketing Tools

HootSuite : With the help of a social media management tool, HootSuite, you can enhance your social media management. Its leading social media dashboard is a strong point for any social media marketer.

Sprout Social : Sprout Social is a social media management tool. It has been created with an aim to help businesses find new customers & grow their existing social media presence.

3. Content Marketing Tools

Grammarly : Grammarly is yet a powerful tool that helps you correct your content from grammar and syntax point of view. It highlights most possible grammatical slipups, wordiness, and suggests better articles/prepositions to strengthen your content.

Buzzsumo : It is a must-have tool for all content writers. It analyzes what content performs best for any topic or competitor. With the help of this tool, you can easily find the key influencers to promote your content

4. Content Curation Tools

Curata : Curata’s content curation software will alleviate you if you are struggling to scale your content marketing efforts due to a lack of content.

Pocket : Pocket can save your content and view it later when required. Pocket provides service for saving web pages and articles.

5. Pay-per-click Advertising Tools

Optimizely : It can drastically improve conversions with the help of A/B Testing, Split Testing and Multivariate Testing

OptimizePress : This tool provides you with the simplest and easiest way to create landing pages, sales pages and membership portals inside WordPress

6. Email Marketing Tools

MailChimp : MailChimp offers a free subscription for 2000 subscribers or 12,000 emails per month. It is one of the best email marketing tools for startups and newbie entrepreneurs.

Aweber : Aweber provides a comfortable process to automate your emails. Its new drag and drop editor is capable of supporting your email automation requirements.

7. Analytics Tools

Google Search Console : Google Search Console (GSC) is a revised version of previous Google Webmaster Tools (GWT). It is a free service provided by Google that permits webmasters to check indexing status and optimize visibility of their websites.

Google Analytics : Google Analytics is used to track website traffic and goal conversions. It helps website owners to measure the effectiveness of their SEO efforts.

Closing thoughts

There’s lot more to talk about digital marketing and its tools. The ultimate goal of such digital marketing for any business is to boost sales and drive more awareness of the brand.