Attracting and retaining customers is at the heart of every online marketing strategy. Although that goal is not likely to change from time to time, the way you accomplish that goal does. To help you create impactful online marketing strategies to reach more customers and drive ROI, here are five tips at your disposal.
1. Allocate and spend more of your budget on content
One of the best ways to grow your online audience is to consistently pump out long-form, quality content. Quality content can be a blog, article, white paper – anything your business publishes online that provides value to the reader. Allocating more of your budget towards quality content can have many benefits for your online marketing strategy:
- It increases brand awareness
- It improves page ranks for your top keywords
- It helps establish you as a thought leader
Your blogs should not read like sales pitches. Instead, use blog posts to share newsworthy topics, or provide an expert’s insight with simple-yet-knowledgeable how-to guides. Blogs that get conversations started or that show readers how to do something will always get more traction and clicks than ones that sound like they’re selling something. Google now crawls your content on a more regular basis (think weeks and months instead of years), so you must make it top-notch.
2. Create healthy link building campaigns
Google’s ranking signals value links above everything else. Focus on organically expanding your backlink profile with trusted, relevant sites. You’ll also want to keep Penguin in mind when building links. Penguin runs in real-time now, so your rankings will quickly reflect any changes you make. Be sure to reject any toxic or spam links you or your company might have built in the past to ensure a fresh start.
3. Opt for a mobile-first approach
If your site isn’t responsive or mobile-friendly yet, start working on that immediately. Searches on mobile devices currently make up most Google searches. Your site must offer a good user experience, or users will go elsewhere. A mobile-friendly site helps eliminate the possibility of frustration and ensures they stay on the page.
If making your site responsive or mobile-friendly is not an option, you can add Accelerated Mobile Pages (AMP) to your website. AMP helps mobile web pages load more quickly by using open-source code, prioritizing content and supporting custom targeted ads.
4. Optimize with structured data in mind
As Google continues to increase rich snippets and add new types of supported structured data, you’ll need to take advantage of these features, especially to dominate on mobile. With their smartphones and other mobile devices, users can search for places and products on an impulse. On-page structured data markup helps users get the best, most relevant results to their queries, which display directly in the search results. You can use structured data markup to organize your site’s data to answer these queries. Every pixel counts and structured data can help show users the results you want them to see.
Change is inevitable in the world of online marketing. Algorithm updates and emerging trends can be difficult to predict, so working with the information you know is critical for success. Taking help from experts in this regard is advisable. Look out for the best web marketing companies in India and let them take care of these nitty-gritties for creating the right web marketing strategy for your brand.ok