The internet is the fastest growing marketing platform. However, it is a crowded place that requires a strategy to be recognized. Mere presence does not guarantee a successful branding. You will make your presence and investment online worthwhile by engaging the services of an experienced internet marketing company.
When hiring an internet marketing company, understanding what you can expect them to deliver is a challenge. How do you know that your investment online has paid off? How much should you pay for the services? How do you determine that you have broken even? Here are questions you should ask the company you plan to hire before signing a contract so that you can determine if engaging them will ensure you get value for money, and return on your investment.
1. What is the Effect on Your Bottom Line?
It makes no sense to venture into internet marketing if it will not have a positive impact on your profits. This should be the first point that you discuss with the internet marketing company. If there will be any impact on the performance of your brand, you have a reason to invest. The difference in profits must be quantifiable. Do not rely on promises and assumptions that cannot be substantiated.
The return-on-investment projected by the marketer will inform you on the amount you can invest. Compare their marketing strategy with other methods to establish if the channel they are offering provides the best value for money. You should be conscious of the buying trends and mannerisms of your target customers to establish whether it is easier to reach them online or by other means.
2. How Do You Report on Results?
Like every other marketing strategy, results must be a concern. You need to establish the mechanisms used to deliver results. Researching online will help you determine the tools each platform uses. Blind investment with the hope of making a profit or attracting the attention of internet users does not make business sense. Learn how to use these tools so that you are able to monitor the performance of your campaign and your website. Many of these tools are precise and easy to understand. Some of them also offer a comprehensive analysis of the performance of your website and campaign, so that you can plan other strategies if the need arises.
3. What are the Charges?
Internet marketing is a service that a company offers and an investment on your part. This means that there will be cost implications. Unlike products like computers or mobile phones, it is difficult to give a definite price for these services. This makes pricing a matter of negotiations. There are elements that will influence the price. First, you must get value for money and a return on your investment from the deal. It makes no sense to invest more than you will get. You should also get a personalized price regime based on the services you need. If the contract is continuous, you should never be asked to pay for all services at once.
4. To What Extent Will Your Team be Involved?
Internet marketing is a continuous process. While you may contract a company to run the campaign for you; you, or your internal team may need to remain involved in the process. This enables you to know what is happening and to continue the campaign at the end of the contract. The team also serves as a source of content and materials for use in the marketing process. In the absence of this involvement, the contractor could disappear with all the details of the campaigns they ran for you, and leave you to start from scratch. The lack of continuity after such an event would hurt the image of your brand online.
5. Is the Company Professional?
An internet marketing engagement and contract should be as formal as any buying and selling of goods. Go through the contract and make demands that will favor your brand. The contract must have penalties if either of the parties breaches it. The company must also provide an assurance of quality work. This is through demonstration of experience and expertise within its ranks. Timelines must be agreed and met. A few references from companies named in its portfolio will help you determine whether you are dealing with a professional or not. In addition to this, you should find out whether the company you contract is licensed and has complied with the law so that you are certain that you are not dealing with an illegal entity.
The promises that internet marketing companies make, should not be used to determine their caliber. Focus on the clients the company has served, and the value it brought them. If past clients have enjoyed quality services, the possibility of you getting quality services is also high. A company that offers a prolonged collaboration contract will offer a greater return on investment.